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Analysis of customer satisfaction data : a comprehensive guide to multivariate statistical analysis in customer satisfaction, loyalty, and service quality research /

Allen, Derek R., 1959-

Analysis of customer satisfaction data : a comprehensive guide to multivariate statistical analysis in customer satisfaction, loyalty, and service quality research / Derek R. Allen - Milwaukee, Wisconsin : American Society for Quality, 2000 - xvii, 243 p. : ill. ; 24cm.

Bibliography : p. 231-234

ISBN: 0873894357 RM 221.10

LCCN: 00-022550

Subjects--Topical Terms:
Consumer satisfaction--Statistical methods

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Analysis of customer satisfaction data : a comprehensive guide to multivariate statistical analysis in customer satisfaction, loyalty, and service quality research /

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