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The advertising business : operations, creativity, media planning, integrated communications /

The advertising business : operations, creativity, media planning, integrated communications / edited by John Philip Jones. - Thousand Oaks, Calif. : Sage Publications, 1999. - 548 p. : ill. (some col.) ; 24 cm.

Includes bibliographical references and indexes.

ISBN: 076191238X RM336.30

LCCN: 98-040120

Subjects--Topical Terms:
Advertising--United States.
Advertising.

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