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Planning media : strategy and imagination /

Donnelly, William J.

Planning media : strategy and imagination / William J. Donnelly - Upper Saddle River, N.J. : Prentice Hall, 1996 - xvi, 333 p. : ill., map ; 24 cm.

Includes bibliographical references and index

ISBN: 0135678358 RM285.42

LCCN: 95-033743

Subjects--Topical Terms:
Mass media--Planning
Marketing--Planning

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