Services marketing : integrating customer focus across the firm /
Zeithaml, Valarie A.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner. - 2nd ed. - Boston : Irwin/McGraw-Hill, 2000. - xxviii, 620 p. : ill. ; 26 cm.
Includes bibliographical references and index.
0072312211 RM340.83
99-029464
Service industries--Marketing.
Customer services.
Marketing.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner. - 2nd ed. - Boston : Irwin/McGraw-Hill, 2000. - xxviii, 620 p. : ill. ; 26 cm.
Includes bibliographical references and index.
0072312211 RM340.83
99-029464
Service industries--Marketing.
Customer services.
Marketing.