Trade marketing strategy /
Davies, Gary.
Trade marketing strategy / Gary Davies. - London : Paul Chapman Pub., 1993. - 225 pages : illustrations ; 24 cm.
1853962139
Industrial marketing--United Kingdom--Management--Case studies.
Advertising--United Kingdom--Case studies.
Retail trade--United Kingdom--Case Studies.
Trade marketing strategy / Gary Davies. - London : Paul Chapman Pub., 1993. - 225 pages : illustrations ; 24 cm.
1853962139
Industrial marketing--United Kingdom--Management--Case studies.
Advertising--United Kingdom--Case studies.
Retail trade--United Kingdom--Case Studies.
