Secret formula : how brilliant marketing and relentless salesmanship made coca-cola the best-known product in the world /
Allen, Frederick, 1948-
Secret formula : how brilliant marketing and relentless salesmanship made coca-cola the best-known product in the world / Frederick Allen. - New York HarperBusiness 1994 - xii, 500 p. : ill. ; 25 cm.
Includes bibliographical references (p. 473-476) and index
0887306721 RM38.90
Coca--Cola company--History.
Soft drinks--Marketing.
Secret formula : how brilliant marketing and relentless salesmanship made coca-cola the best-known product in the world / Frederick Allen. - New York HarperBusiness 1994 - xii, 500 p. : ill. ; 25 cm.
Includes bibliographical references (p. 473-476) and index
0887306721 RM38.90
Coca--Cola company--History.
Soft drinks--Marketing.