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Managing the advertising process /

Kennedy, Sherril.

Managing the advertising process / Sherril H. Kennedy, David R. Corkindale. - Farnborough, Hants. : Saxon House, 1976. - 283 p. : ill. ; 24 cm. - Saxon House studies .

Includes indexes.

p. 245-278.

ISBN: 0347011098

Subjects--Topical Terms:
Advertising--Management.
Advertising--Europe.

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