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Humor in advertising : applications of a hierarchy of effect paradigm /

Madden, Thomas Justin.

Humor in advertising : applications of a hierarchy of effect paradigm / Thomas justin Madden. - Amherst, Mass. : University of Massachusetts, 1982. - 204 p. ; 21 cm.

Thesis (Ph.D) University of Massachusetts, 1982

Subjects--Topical Terms:
Advertising.

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Humor in advertising : applications of a hierarchy of effect paradigm /

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