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| 005 | 20250930095318.0 | ||
| 008 | 981208s1993 xxu 00 eng | ||
| 010 | _a92-45241 | ||
| 020 | _a0803951558 | ||
| 039 | 9 |
_a201201031554 _bzabidah _y08-18-1999 _zload |
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| 090 | _aHF5415.3.B323 | ||
| 090 |
_aHF5415.3 _b.B323 |
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| 100 | 1 |
_aBearden, William O., _d1954- |
|
| 245 | 1 | 0 |
_aHandbook of marketing scales : _bmulti-item measures for marketing and consumer behavior research / _cWilliam O. Bearden, Richard G. Netemeyer, Mary F. Mobley. |
| 260 |
_aNewbury Park : _bSAGE Publications, _c1993. |
||
| 300 |
_a352 p. ; _c29 cm. |
||
| 650 | 0 |
_aMarketing research. _960390 |
|
| 650 | 0 |
_aConsumer behavior _xResearch. |
|
| 700 | 1 | _aNetemeyer, Richard G. | |
| 700 | 1 | _aMobley, Mary F. | |
| 907 |
_a.b10920493 _b2021-05-28 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5415.3.B323 |
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| 914 | _avtls000095661 | ||
| 991 | _aFakulti Pengurusan Perniagaan | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _gxxu _y0 _z.b10920493 |
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| 999 |
_c93883 _d93883 |
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