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_aDichter, Ernest, _d1907- |
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_aHandbook of consumer motivations : _bthe psychology of the world of objects / _cdrawings by Robert Glaisek |
| 260 |
_aNew York : _bMcGraw-Hill, _c1964 |
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| 300 |
_axvi, 486 p. : _bill. ; _c21 cm. |
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| 504 | _aBibliography: p. 479-480. | ||
| 650 | 0 | _aMotivation research (Marketing) | |
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_a.b10916817 _b2021-05-28 _c2019-11-12 |
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| 991 | _aFakulti Ekonomi | ||
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