| 000 | 00994nam a2200289 a 4500 | ||
|---|---|---|---|
| 005 | 20250930095152.0 | ||
| 008 | 981208s1975 xxu 00 eng | ||
| 020 | _a0299067300 | ||
| 039 | 9 |
_a201107011232 _bhayat _y08-18-1999 _zload |
|
| 043 | _an-us--- | ||
| 090 | _aHF5813.U6P68[00008014948] | ||
| 090 |
_aHF5813.U6 _bP68 |
||
| 100 | 1 |
_aPreston, Ivan L., _d1931- _946678 |
|
| 245 | 1 | 4 |
_aThe great American blow-up: _bpuffery in advertising and selling / _cIvan L. Preston |
| 260 |
_aMadison : _bUniversity of Wisconsin Press, _c1975 |
||
| 300 |
_axvi, 368 p. ; _b22 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aAdvertising _zUnited States _961805 |
|
| 650 | 0 | _aSelling | |
| 650 | 0 |
_aAdvertising laws _zUnited States |
|
| 907 |
_a.b10887994 _b2021-05-28 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5813.U6P68[00008014948] |
||
| 914 | _avtls000092254 | ||
| 991 | _aFakulti Ekonomi | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _gxxu _y0 _z.b10887994 |
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| 999 |
_c90640 _d90640 |
||