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| 008 | 981208s1984 nyua 00 eng | ||
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| 040 | _aUKM | ||
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| 100 | 1 | _aStanton, William J | |
| 245 | 1 | 0 |
_aFundamentals of marketing / _cWilliam J. Stanton |
| 250 | _a7th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _c1984 |
||
| 300 |
_a697 p. : _bill. ; _c25 cm. |
||
| 490 | 1 | _aMcGraw-Hill series in marketing | |
| 504 | _aIncludes bibliographical references and indexes | ||
| 650 | 0 |
_aMarketing _960389 |
|
| 650 | 0 |
_aMarketing _xCase studies |
|
| 830 | 0 | _aMcGraw-Hill series in marketing | |
| 907 |
_a.b10830388 _b2021-05-28 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5415.S745 1984 |
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| 991 | _aFakulti Pengurusan Perniagaan | ||
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