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040 _aUKM
090 _aHD59.P44
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100 1 _aPhillips, David
245 1 0 _aEvaluating press coverage :
_ba practical guide to measurement and cost effectiveness /
_cDavid Phillips
260 _aLondon :
_bKogan Page,
_c1992
300 _a249 p. ;
_c24 cm.
650 0 _aPublic relations
907 _a.b10721113
_b2021-05-28
_c2019-11-12
942 _c01
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990 _aHY
991 _aFakulti Ekonomi
998 _at
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