| 000 | 01042nam a2200301 a 4500 | ||
|---|---|---|---|
| 005 | 20250930094305.0 | ||
| 008 | 981208s1987 ilua b 001 0 eng | ||
| 010 | _a86-051055 | ||
| 039 | 9 |
_a201001211642 _bbedah _y08-18-1999 _zload |
|
| 090 | _aHF5826.5.B37 1987 | ||
| 090 |
_aHF5826.5 _b.B37 1987 |
||
| 100 | 1 | _aBarban, Arnold M. | |
| 245 | 1 | 0 |
_aEssentials of media planning : _ba marketing viewpoint / _cby Arnold M. Barban, Steven M. Cristol and Frank J. Kopec |
| 250 | _a2nd ed. | ||
| 260 |
_aLincolnwood, Ill. : _bNTC Business Books, _c1987 |
||
| 300 |
_aviii, 86 p. : _bill. ; _c22 cm. |
||
| 500 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aAdvertising media planning | |
| 650 | 0 |
_aMarketing _960389 |
|
| 700 | 1 | _aCristol, Stephen M. | |
| 700 | 1 | _aKopec, Frank J. | |
| 907 |
_a.b10710267 _b2021-05-28 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5826.5.B37 1987 |
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| 914 | _avtls000073820 | ||
| 991 | _aFakulti Pengurusan Perniagaan | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _gilu _y0 _z.b10710267 |
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| 999 |
_c72912 _d72912 |
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