| 000 | 01017nam a2200337 a 4500 | ||
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| 005 | 20250930094305.0 | ||
| 008 | 981208s1976 usu 00 eng d | ||
| 010 | _a75-21743 | ||
| 020 | _a0872510190 | ||
| 035 | _a25815 | ||
| 039 | 9 |
_y08-18-1999 _zload |
|
| 090 | _aHF5826.5.B37 | ||
| 090 | _aHF5826.5 | ||
| 100 | 1 | _aBarban, Arnold M. | |
| 245 | 1 | 0 |
_aEssentials of media planning _ba marketing viewpoint _cArnold M. Barban, Steven M. Cristol, Frank J. Kopec |
| 260 |
_aChicago _bCrain books _c1976 |
||
| 300 | _aviii, 86p. ill. 22cm | ||
| 590 | _a2 | ||
| 650 | _aAdvertising media planning | ||
| 650 |
_aMarketing _960389 |
||
| 700 | 1 | _aCristol, Stephen M | |
| 700 | 1 | _aKopec, Frank J | |
| 907 |
_a.b10710243 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5826.5.B37 |
||
| 914 | _avtls000073818 | ||
| 991 | _aFakulti Pengurusan Perniagaan | ||
| 991 | _aF S Kemasyarakatan dan Kemanusiaan | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _g _y0 _z.b10710243 |
||
| 999 |
_c72910 _d72910 |
||