000			02070nam a22003731i 4500
001			SAGE000016850
005			20251025102123.0
006			m o d
007			cr un|||||||||
008			230112s2021 caua fqb 001 0 eng d
020			_a9781544349114 : _cNo price _q(ebook)
035			_a(OCoLC)1289808060
040			_aCaToSAGE _beng _erda _epn _cCaToSAGE _dUtOrBLW
050		4	_aHD59 _b.T73 2021
082	0	4	_a659.2
100	1		_aTravis, Eryn, _eauthor.
245	1	0	_aPublic relations theory / _cEryn Travis, Edward J. Lordan.
264		1	_aLos Angeles, CA : _bSAGE Publications, Inc., _c2021.
300			_a1 online resource (214 pages) : _billustrations
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
504			_aIncludes bibliographical references and index.
520	8		_aTimely and engaging case studies cover prominent campaigns such as KFC's creative response to a chicken shortage, Amazon's internal communications efforts to shape employee culture, and the rise of the #MeToo movement on social media. Contemporary and international examples allow students to think about public relations with a focus on digital and social media and with a global perspective. Chapter-ending review questions provide students an opportunity to revisit the content as they think through a list of questions. A final Chapter 10: The Future of Public Relations Theories outlines current thinking about the future of public relations and includes case studies that demonstrate how new technologies might require the revision of older theories.
588			_aDescription based on XML content.
650		0	_aPublic relations.
650		0	_aPublic relations _xTechnological innovations.
700	1		_aLordan, Edward J., _eauthor.
776	0	8	_iPrint version : _z9781544349107
856	4	0	_3SAGE Knowledge _uhttps://sk.sagepub.com/book/mono/public-relations-theory/toc
907			_a.b17077837 _b16-10-25 _c08-09-25
998			_ae _b08-09-25 _cm _dz _feng _gcau
999			_c692869 _d692869