000 01902nam a22003611i 4500
001 SAGE000014319
005 20251025102123.0
006 m o d
007 cr un|||||||||
008 220222s2017 caua fqb 001 0 eng d
020 _a9781071873045 (ebook) :
_cNo price
035 _a(OCoLC)1144774343
040 _aCaToSAGE
_beng
_erda
_epn
_cCaToSAGE
_dUtOrBLW
050 4 _aP93
_b.N48 2017
082 0 4 _a401.41
100 1 _aNeuendorf, Kimberly A.,
_eauthor.
245 1 4 _aThe Content Analysis Guidebook /
_cKimberly A. Neuendorf.
250 _a2nd edition.
264 1 _aLos Angeles, CA :
_bSAGE Publications, Inc,
_c2017.
300 _a1 online resource (438 pages) :
_billustrations
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
504 _aIncludes bibliographical references and index.
520 8 _aContent analysis is one of the most important but complex research methodologies in the social sciences. In this thoroughly updated Second Edition of The Content Analysis Guidebook, author Kimberly Neuendorf draws on examples from across numerous disciplines to clarify the complicated aspects of content analysis through step-by-step instruction and practical advice. Throughout the book, the author also describes a wide range of innovative content analysis projects from both academia and commercial research that provide readers with a deeper understanding of the research process and its many real-world applications.
588 _aDescription based on XML content.
650 0 _aContent analysis (Communication)
776 0 8 _iPrint version :
_z9781412979474
856 4 0 _3SAGE Knowledge
_uhttps://sk.sagepub.com/book/mono/the-content-analysis-guidebook-neuendorf-2e/toc
907 _a.b17077655
_b16-10-25
_c08-09-25
998 _ae
_b08-09-25
_cm
_dz
_feng
_gcau
999 _c692851
_d692851