000			04107cam a2200469 i 4500
005			20250920143759.0
008			171212s2015 mau ob 001 0 eng
020			_a9781118789230 _qelectronic bk.
039		9	_a201901111554 _bemilda _c201812271621 _demilda _c201812271620 _demilda _y12-12-2017 _zhafiz _wMYUKM (1).mrc _x618
050	0	0	_aP87.5
082	0	0	_a302.03 _223
090			_aebook
245	0	4	_aThe concise encyclopedia of communication / _cedited by Wolfgang Donsbach.
264		1	_aMalden, MA : _bWiley Blackwell, _c2015.
300			_a1 online resource.
336			_atext _2rdacontent
337			_acomputer _2rdamedia
338			_aonline resource _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aTitle Page; Copyright Page; Contents; Contributors; Introduction; Acknowledgments; Lexicon; A; Accountability of the Media; References and Suggested Readings; Accounting Research; References and Suggested Reading; Acculturation Processes and Communication; References and Suggested Readings; Action Assembly Theory; References and Suggested Readings; Advertisement Campaign Management; Suggested Reading; Advertising; History; The Advertiser's Perspective; The Consumer's Perspective; The Social Perspective; References and Suggested Readings; Advertising, Cross-Cultural.
505	8		_aAdvertising: Responses across the Life-SpanReferences and Suggested Readings; Advertising Strategies; References and Suggested Readings; Advocacy Journalism; References and Suggested Readings; Affective Disposition Theories; References and Suggested Readings; Affects and Media Exposure; References and Suggested Readings; Africa: Media Systems; Print and Radio; The Television Age; Independence and Democratization; The Twenty-First-Century African Media System; References and Suggested Readings; Age Identity and Communication; References and Suggested Readings; Agenda Building.
505	8		_aCommunication Freedom in AsiaMedia Markets in Asia; References and Suggested Readings; Attending to the Mass Media; References and Suggested Readings; Attitude-Behavior Consistency; References and Suggested Readings; Attitudes; References and Suggested Readings; Audience Research; References and Suggested Readings; Audience Segmentation; References and Suggested Readings; Audiences, Female; References and Suggested Readings; Australia: Media System; References and Suggested Readings; B; Bad News in Medicine, Communicating; References and Suggested Readings; BBC.
520			_aThis concise volume presents key concepts and entries from the twelve-volume ICA International Encyclopedia of Communication (2008), condensing leading scholarship into a practical and valuable single volume. Based on the definitive twelve-volume IEC, this new concise edition presents key concepts and the most relevant headwords of communication science in an A-Z format in an up-to-date mannerJointly published with the International Communication Association (ICA), the leading academic association of the discipline in the worldRepresents the best and most up-to-date international research in.
588			_aDescription based on print version record and CIP data provided by publisher.
650		0	_aCommunication _vEncyclopedias.
650		7	_aPSYCHOLOGY Social Psychology
650		7	_aCommunication
650		4	_aCommunication _xEncyclopedias.
650		4	_aInformation theory _xEncyclopedias.
650		4	_aLinguistics _xEncyclopedias.
655		4	_aElectronic books.
655		7	_aEncyclopedias
700	1		_aDonsbach, Wolfgang, _d1949- _eeditor.
773	0	8	_tWiley e-books
776	0	8	_iPrint version: _tConcise encyclopedia of communication _dMalden, MA : John Wiley & Sons Inc., 2015 _z9781118789308 _w(DLC) 2014029776
856	4	0	_uhttps://eresourcesptsl.ukm.remotexs.co/user/login?url=http://onlinelibrary.wiley.com/book/10.1002/9781118789353 _zWiley Online Library
907			_a.b16543609 _b2022-08-17 _c2019-11-12
942			_n0 _kebook
914			_avtls003629291
998			_ae _b2017-12-12 _cm _dz _feng _gmau _y0 _z.b16543609
999			_c692818 _d692818