| 000 | 01340cam a2200373 i 4500 | ||
|---|---|---|---|
| 005 | 20250919212216.0 | ||
| 008 | 180606s20112009maua g 001 0 eng | ||
| 020 |
_a9780071220606 _chadiah |
||
| 039 | 9 |
_a201902111521 _bhayat _c201806061607 _djamain _y10-31-2017 _zros |
|
| 040 |
_aDLC _cDLC _dBTCTA _dCLE _dBWX _dYDXCP _dCMJ _dUKM _erda |
||
| 090 | _aHF5821.B62 2011 | ||
| 090 |
_aHF5821 _b.B62 2011 |
||
| 100 | 1 |
_aArens, William F., _eauthor. |
|
| 245 | 1 | 0 |
_aContemporary advertising and integrated marketing communications / _cWilliam F. Arens, Michael F. Weigold, Christian Arens. |
| 250 | _aThirteenth edition. | ||
| 264 | 1 |
_aBoston : _bMcGraw-Hill Irwin, _c2011. |
|
| 264 | 4 | _c©2009. | |
| 300 |
_axl, 774 pages : _bcolour illustrations ; _c28 cm. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 500 | _aPrev. ed. has title: Contemporary advertising. | ||
| 500 | _aIncludes index. | ||
| 650 | 0 | _aAdvertising. | |
| 700 | 1 |
_aWeigold, Michael F., _d1958-, _eauthor. |
|
| 700 | 1 |
_aArens, Christian, _eauthor. |
|
| 907 |
_a.b16524305 _b2019-11-12 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5821.B62 2011 |
||
| 914 | _avtls003627277 | ||
| 990 | _aros/jm | ||
| 991 | _aFakulti Ekonomi dan Pengurusan | ||
| 998 |
_at _b2017-05-10 _cm _da _feng _gmau _y0 _z.b16524305 |
||
| 999 |
_c690919 _d690919 |
||