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008 171212s2013 enk o 001 0 eng
010 _a2013-027307
020 _a9781119207993
_qelectronic bk.
020 _a1119207991
_qelectronic bk.
020 _a9781118676929 (epub)
020 _a1118676920 (epub)
020 _a9781118676868 (pdf)
020 _a1118676866 (pdf)
020 _z9781118676936 (cloth)
020 _z1118676939
020 _z9781118676936
028 0 1 _aEB00067095
_bRecorded Books
029 1 _aDEBBG
_bBV041387441
029 1 _aDEBBG
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035 _a(OCoLC)852031642
_z(OCoLC)859161216
_z(OCoLC)865013275
_z(OCoLC)868085310
_z(OCoLC)961593203
_z(OCoLC)962570448
035 _a(OCoLC)ocn852031642
037 _aCL0500000364
_bSafari Books Online
037 _a82A53A76-7D7A-4063-841B-9CE9C0B45ED2
_bOverDrive, Inc.
_nhttp://www.overdrive.com
039 9 _a201902121516
_bros
_y12-12-2017
_zhafiz
_wMYUKM (1).mrc
_x526
040 _aDLC
_beng
_erda
_cDLC
_dYDX
_dIDEBK
_dNST
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042 _apcc
049 _aMAIN
050 0 0 _aHD59
072 7 _aBUS
_x002000
_2bisacsh
082 0 0 _a659.20285/4678
_223
245 0 0 _aShare this too :
_bmore social media solutions for PR professionals /
_cChartered Institute of Public Relations (CIPR) ; edited by Rob Brown and Stephen Waddington.
264 1 _aChichester, West Sussex :
_bWiley,
_c[2013]
300 _a1 online resource.
336 _atext
_2rdacontent
337 _acomputer
_2rdamedia
338 _aonline resource
_2rdacarrier
500 _aIncludes index.
504 _aIncludes bibliographical references and index.
505 0 _aThe future of public relations. Digital PR is dead: social goes mainstream / Rob Brown -- The shift to conversation: content, context, and avoiding cheap talk / Dom Burch -- Content Frameworks: using content to achieve marketing communications goals / Robin Wilson -- Audiences and online habits. Planning : audiences, media and networks / Ged Carroll -- Digital anthropology / Kate Matlock -- Understanding social capital / Adam Parker -- The unsocial web / Dr. Mark Pack -- Conversations. Gamification: engaging audiences through play / Sharon O'Dea -- Community management / Paul Fabretti -- Curation / Michael Litman -- Live social events / Russell Goldsmith -- New channels, new connections / Mobile media / Stephen Davies -- To app or not to app? / Scott Seaborn -- The visual web / Dan Tyte -- Finding your way around: from Foursquare to Google Glass / Matt Appleby -- Connected employees / Kevin Ruck -- Professional practice. Social media and the law / Hanna Basha -- Online crisis management / Chris Norton -- Wikipedia and reputation management / Stephen Waddington -- The rise and rise of digital pharma / Becky McMichael -- Social in corporate communications / Rachel Miller -- Putting the social into corporate social responsibility / Stuart Bruce -- Building a personal brand online / Richard Bailey -- The social CEO / Jane Wilson -- Working across borders and boundaries / Julio Romo -- Business change and opportunities for the public relations industry. Laying the foundations for a social business / Jed Hallam -- Social commerce: show me the money / Katy Howell -- How to change organizational mindset / Gemma Griffiths -- The six influence flows / Philip Sheldrake -- Future proofing the public relations industry. Metrics that matter / Richard Bagnall -- Quantified self / Drew Benvie -- Network topology / Andrew Bruce Smith -- The public relations power of'big data' / Simon Collister.
520 _aThis is a practical handbook to the changes taking place in the media and was conceived and written by 33 public relations practitioners using many of the social tools and techniques that it addresses. The book covered the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry.
588 _aDescription based on print version record and CIP data provided by publisher.
650 0 _aPublic relations.
650 0 _aSocial media.
650 4 _aPublic relations.
650 4 _aSocial media.
650 7 _aBUSINESS & ECONOMICS
_xAdvertising & Promotion.
_2bisacsh
650 7 _aPublic relations.
_2fast
_0(OCoLC)fst01082892
650 7 _aSocial media.
_2fast
_0(OCoLC)fst01741098
650 7 _aPublic relations.
_2local
650 7 _aSocial media.
_2local
655 4 _aElectronic books.
700 1 _aBrown, Rob,
_d1962 December 17-
700 1 _aWaddington, Stephen.
710 2 _aChartered Institute of Public Relations.
773 0 _tWiley e-books
776 0 8 _iPrint version:
_tShare this too
_dChichester, West Sussex : John Wiley and Sons, Inc., [2013]
_z9781118676936
_w(DLC) 2013024673
856 4 0 _uhttps://eresourcesptsl.ukm.remotexs.co/user/login?url=https://onlinelibrary.wiley.com/book/10.1002/9781119207993
_zWiley Online Library
907 _a.b1654268x
_b2022-11-07
_c2019-11-12
942 _n0
914 _avtls003629198
998 _ae
_b2017-12-12
_cm
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