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| 049 | _aMAIN | ||
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_aT173.8 _b.T68 2008 |
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_aBUS _x062000 _2bisacsh |
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_a658.5/77 _222 |
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_aTouhill, C. J., _d1938- |
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| 245 | 1 | 0 |
_aCommercialization of innovative technologies : _bbringing good ideas to the marketplace / _cC. Joseph Touhill, Gregory J. Touhill, Thomas A. O'Riordan. |
| 260 |
_aHoboken, N.J. : _bJohn Wiley & Sons : _bAlChE, _c©2008. |
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| 300 |
_a1 online resource (xviii, 251 pages) : _billustrations |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
||
| 338 |
_aonline resource _bcr _2rdacarrier |
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| 504 | _aIncludes bibliographical references (pages 239-240) and index. | ||
| 505 | 0 | _aFront Matter -- Establishing Perspective -- Our Perspective -- Developing an Endgame -- Finding Ideas -- Investing in Ideas -- Assessing Ideas -- Paying for and Controlling Ideas -- Developing Ideas -- Designing and Building Technology -- Demonstrating Technology -- Standardizing Technology -- Packaging Technology -- Applying Technology -- Marketing and Selling Technology -- Tracking Technology -- Monitoring Technology -- Improving Technology -- Building on Success and Learning from Failure -- Bibliography -- Index. | |
| 505 | 0 | _aEstablishing perspective -- Our perspective -- Developing an endgame -- Finding ideas -- Investing in ideas -- Assessing ideas -- Paying for and controlling ideas -- Developing ideas -- Designing and building technology -- Demonstrating technology -- Standardizing technology -- Packaging technology -- Applying technology -- Marketing and selling technology -- Tracking technology -- Monitoring technology -- Improving technology -- Building on success and learning from failure. | |
| 520 | _aThis book covers new technology ideas and guides you through the complete lifecycle of product innovation, including screening, funding, development, and commercialization. | ||
| 588 | 0 | _aPrint version record. | |
| 650 | 0 |
_aTechnological innovations. _960953 |
|
| 650 | 4 |
_aBusiness. _959405 |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS _xStructural Adjustment. _2bisacsh |
|
| 650 | 7 |
_aTechnological innovations. _2fast _0(OCoLC)fst01145002 _960953 |
|
| 650 | 0 | 7 |
_aKommerzialisierung. _2swd |
| 650 | 0 | 7 |
_aProjekt. _2swd |
| 650 | 0 | 7 |
_aRealisierung. _2swd |
| 650 | 0 | 7 |
_aTechnische Innovation. _2swd |
| 650 | 0 | 7 |
_aVermarktung. _2swd |
| 655 | 4 | _aElectronic books. | |
| 700 | 1 | _aTouhill, Gregory J. | |
| 700 | 1 | _aO'Riordan, Thomas A. | |
| 710 | 2 | _aAmerican Institute of Chemical Engineers. | |
| 710 | 2 | _aWiley InterScience (Online service) | |
| 773 | 0 | _tWiley e-books | |
| 776 | 0 | 8 |
_iPrint version: _aTouhill, C.J., 1938- _tCommercialization of innovative technologies. _dHoboken, N.J. : John Wiley & Sons : AlChE, ©2008 _z9780470230077 _w(DLC) 2007030013 _w(OCoLC)157023080 |
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_uhttps://eresourcesptsl.ukm.remotexs.co/user/login?url=http://onlinelibrary.wiley.com/book/10.1002/9780470925362 _zWiley Online Library |
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