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_222
100 1 _aGroves, Eric
_q(Eric S.)
245 1 4 _aThe Constant Contact guide to email marketing /
_cEric Groves.
246 3 0 _aGuide to email marketing
260 _aHoboken, N.J. :
_bWiley,
_c©2009.
300 _a1 online resource (vii, 214 pages) :
_billustrations
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
500 _aIncludes index.
505 0 _aThe Constant Contact Guide to Email Marketing; Contents; Acknowledgements; Chapter 1: The 40'Know It or Blow It' Rules of Email Marketing; Chapter 2: The Power of Email Relationships; Chapter 3: Making Money: The Economics of Email; Chapter 4: The Benefits of Permission-Based Email Marketing; Chapter 5: Building a Quality Email List; Chapter 6: Making Your Email List More Valuable; Chapter 7: The Three Rules of Valuable Email Content; Chapter 8: Creating Email Content That Leads to Action; Chapter 9: Looking Professional: Choosing an Effective Email Format.
520 _aThe leading email marketing firm shows you how to create high-impact, low-cost campaigns. Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your email is noteworthy--or an annoying waste of your customer's time--depends on your ability to stick to stick the fundamentals of good marketing and authentic relationship building. The Constant Contact Guide to Email Marketing presents best practices and relationship-building principles from America's le.
588 0 _aPrint version record.
650 0 _aInternet marketing.
650 0 _aElectronic mail systems.
650 4 _aBusiness communication.
650 4 _aBusiness enterprises
_xComputer networks.
650 4 _aElectronic mail systems.
650 4 _aInternet advertising.
650 4 _aInternet marketing.
655 4 _aElectronic books.
710 2 _aConstant Contact, Inc.
773 0 _tWiley e-books
776 0 8 _iPrint version:
_aGroves, Eric (Eric S.).
_tConstant Contact guide to email marketing.
_dHoboken, N.J. : Wiley, ©2009
_z9780470503416
_w(DLC) 2009021637
_w(OCoLC)317456337
856 4 0 _uhttps://eresourcesptsl.ukm.remotexs.co/user/login?url=http://onlinelibrary.wiley.com/book/10.1002/9781118273074
_zWiley Online Library
907 _a.b16539564
_b2022-10-04
_c2019-11-12
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