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| 090 | _aebook | ||
| 100 | 1 |
_aHalligan, Brian, _d1967- |
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| 245 | 1 | 0 |
_aInbound marketing : _bget found using Google, social media, and blogs / _cBrian Halligan and Dharmesh Shah. |
| 260 |
_aHoboken, N.J. : _bWiley, _c©2010. |
||
| 300 |
_a1 online resource (xxiii, 226 pages) : _billustrations. |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 490 | 1 | _aThe new rules of social media series | |
| 500 | _aIncludes index. | ||
| 505 | 0 | _aInbound Marketing: Get Found Using Google, Social Media, and Blogs; Contents; Foreword; Acknowledgments; Introduction; Part One: Inbound Marketing; Chapter 1: Shopping Has Changed ... Has Your Marketing?; Chapter 2: Is Your Web Site a Marketing Hub?; Chapter 3: Are You Worthy?; Part Two: Get Found By Prospects; Chapter 4: Create Remarkable Content; Chapter 5: Get Found in the Blogosphere; Chapter 6: Getting Found in Google; Chapter 7: Get Found in Social Media; Part Three: Converting Customers; Chapter 8: Convert Visitors into Leads; Chapter 9: Convert Prospects into Leads. | |
| 520 | _aStop pushing your message out and start pulling your customers in. Traditional'outbound' marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online. Inbound Marketing is a how-to guide to getting found via Google, th. | ||
| 588 | 0 | _aPrint version record. | |
| 630 | 0 | 0 | _aGoogle. |
| 630 | 0 | 7 |
_aGoogle. _2fast _0(OCoLC)fst01398583 |
| 650 | 0 | _aInternet marketing. | |
| 650 | 0 |
_aSocial media _xEconomic aspects. |
|
| 650 | 0 |
_aMarketing _xBlogs. |
|
| 650 | 0 | _aCustomer relations. | |
| 650 | 4 | _aCustomer relations. | |
| 650 | 4 | _aGoogle. | |
| 650 | 4 | _aInternet marketing. | |
| 650 | 4 |
_aMarketing _xBlogs. |
|
| 650 | 4 |
_aSocial media _xEconomic aspects. |
|
| 655 | 4 | _aElectronic books. | |
| 655 | 7 |
_aBlogs. _2fast _0(OCoLC)fst01692825 |
|
| 700 | 1 |
_aShah, Dharmesh, _d1967- |
|
| 773 | 0 | _tWiley e-books. | |
| 776 | 0 | 8 |
_iPrint version: _aHalligan, Brian, 1967- _tInbound marketing. _dHoboken, N.J. : Wiley, ©2010 _z9780470499313 _w(DLC) 2009020145 _w(OCoLC)299694618 |
| 830 | 0 | _aNew rules of social media series. | |
| 856 | 4 | 0 |
_uhttps://eresourcesptsl.ukm.remotexs.co/user/login?url=http://onlinelibrary.wiley.com/book/10.1002/9781118257838 _zWiley Online Library |
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_a.b16539369 _b2022-10-04 _c2019-11-12 |
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