000 01221pam a2200349 i 4500
005 20250930145601.0
008 161108s1993 njum b a001 0 eng
010 _a92-013858
020 _a0135553504
_qhardback
020 _a9780135553503
_qhardback
_cHadiah
035 _a(OCoLC)25709696
039 9 _a201707131054
_bidah
_y11-08-2016
_zzabidah
040 _aDLC
_cDLC
_dDAY
_dUKM
_erda
090 _aHF5415.2
_b.M29
100 1 _aMalhotra, Naresh K.,
_eauthor.
245 1 0 _aMarketing research :
_ban applied orientation /
_cNaresh K. Malhotra.
264 1 _aEnglewood Cliffs, N.J. :
_bPrentice Hall,
_c1993.
300 _axxxv, 857 pages :
_billustrations (some colour) ;
_c26 cm.
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references (pages 826-832) and indexes.
650 0 _aMarketing research.
_960390
650 0 _aMarketing research
_xMethodology.
907 _a.b16387466
_b2019-11-12
_c2019-11-12
942 _c01
_n0
_kHF5415.2 .M29
914 _avtls003612823
990 _ans
991 _aFakulti Ekonomi dan Pengurusan
998 _at
_b2016-08-11
_cm
_da
_feng
_gnju
_y0
_z.b16387466
999 _c687694
_d687694