000			02206cam a22003374i 4500
008			160926s2003 nyua b a001 0 eng
020			_a0743222091
020			_a9780743222099 _qpaperback _cHadiah
039		9	_a201704191514 _bhaiyati _c201703311528 _didah _c201703311526 _didah _y09-26-2016 _zzabidah
040			_aUKM
040			_aDLC _beng _cDLC _dBAKER _dRMC _dNLGGC _dBTCTA _dYDXCP _dU3Q _dUBA _dUQ1 _dXVF _dIG# _dCPE _dKAAUA _dOMB _dHEBIS _dDEBBG _dDEBSZ _dVP@ _dBDX _dYBM _dUKBOL _dOCLCF _dZ@L _dOCLCQ _dKLH _dORC _dUtOrBLW _dUKM _erda
090			_aHM621 _b.R574 2003
100	1		_aRogers, Everett M., _eauthor.
245	1	0	_aDiffusion of innovations / _cEverett M. Rogers.
250			_aFifth edition.
264		1	_aNew York : _bFree Press, _c2003.
300			_axxi, 551 pages : _billustrations ; _c24 cm.
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier.
504			_aIncludes bibliographical references (pages 477-535) and indexes.
520			_aThis references concerns the history of the spread of new ideas. It explains how inventions are almost always perceived as uncertain or even risky. To overcome this, most people seek out others like themselves who have already adopted the new idea. The diffusion process, then, is most often shaped by a few individuals who spread the word amongst their circle of acquaintances, a process that typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for instance, may have spread more rapidly than any other innovation in human history - and it continues to influence the very nature of diffusion by decreasing the significance of physical distance between people. As thought-provoking as it is instructive, this fully updated, widely acclaimed work of scholarship is itself a great idea that continues to spread.
650		0	_aDiffusion of innovations.
650		0	_aDiffusion of innovations _xStudy and teaching _xHistory.
907			_a.b1637308x _b2021-09-15 _c2019-11-12
942			_c01 _n0 _kHM621 .R574 2003
914			_avtls003611343
990			_ans
991			_aFakulti Sains Sosial dan Kemanusiaan
998			_at _b2016-01-09 _cm _da _feng _gnyu _y0 _z.b1637308x
999			_c686286 _d686286