| 000 | 01584nam a2200337 i 4500 | ||
|---|---|---|---|
| 005 | 20250930145303.0 | ||
| 008 | 130820s2014 nyua b 001 0 eng | ||
| 020 |
_a9780078028984 (hbk.) _cRM855.16 |
||
| 020 | _a0078028981 (alk. paper) | ||
| 039 | 9 |
_a201310301752 _brosli _c201310301751 _drosli _c201310221517 _drahah _y08-20-2013 _zrahah |
|
| 040 |
_aDLC _beng _cDLC _erda _dDLC _dUKM |
||
| 090 | _aHF5415.13.M378 2014 | ||
| 090 |
_aHF5415.13 _b.M378 2014 |
||
| 100 | 1 |
_aPerreault, William D. _945277 |
|
| 245 | 1 | 0 |
_aBasic marketing : _ba marketing strategy planning approach / _cWilliam D. Perreault, Jr., Ph.D. University of North Carolina, Joseph P. Cannon, Ph.D. Colorado State University, E. Jerome McCarthy, Ph.D. Michigan State University. |
| 250 | _a19th edition. | ||
| 264 | 1 |
_aNew York, NY : _bMcGraw-Hill Irwin, _c[2014]. |
|
| 300 |
_axl, 725 pages : _bcolor illustrations ; _c29 cm |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_aCannon, Joseph P., _cPh. D. |
|
| 700 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) _949852 |
|
| 907 |
_a.b15705729 _b2019-11-12 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.13.M378 2014 |
||
| 914 | _avtls003537625 | ||
| 990 | _ark4 | ||
| 991 | _aFakulti Ekonomi & Pengurusan | ||
| 998 |
_at _b2013-07-08 _cm _da _feng _gnyu _y0 _z.b15705729 |
||
| 999 |
_c682156 _d682156 |
||