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| 005 | 20250919184857.0 | ||
| 008 | 130820s2014 nyua i 001 0 eng | ||
| 020 |
_a9780078028946 _cRM577.46 |
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| 020 | _a0078028949 | ||
| 039 | 9 |
_a201311291534 _blan _c201311041215 _dbaiti _c201311041214 _dbaiti _c201310221509 _drahah _y08-20-2013 _zrahah |
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| 040 |
_aDLC _cDLC _dDLC _dUKM |
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| 090 | _aHF5415.13.W348 2014 | ||
| 090 |
_aHF5415.13 _b.W348 2014 |
||
| 100 | 1 | _aWalker, Orville C. | |
| 245 | 1 | 0 |
_aMarketing strategy : _ba decision-focused approach / _cOrville C. Walker, Jr., John W. Mullins. |
| 250 | _a8th ed. | ||
| 260 |
_aNew York, NY : _bMcGraw-Hill Irwin, _c2014. |
||
| 300 |
_axvi,368 p : _bill. ; _c25 cm. |
||
| 504 | _aIncludes index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_aMullins, John W. _q(John Walker). |
|
| 907 |
_a.b15705018 _b2019-11-12 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.13.W348 2014 |
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| 914 | _avtls003537528 | ||
| 990 | _abaiti | ||
| 991 | _aFakulti Ekonomi & Pengurusan | ||
| 998 |
_at _b2013-07-08 _cm _da _feng _gnyu _y0 _z.b15705018 |
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| 999 |
_c682085 _d682085 |
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