| 000 | 02914nam a2200325 a 4500 | ||
|---|---|---|---|
| 005 | 20250919184856.0 | ||
| 008 | 130819s2012 nyu g ab 001 0 eng d | ||
| 020 |
_z9781606494646 (pbk.) _cRM132.07 |
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| 039 | 9 |
_a201311211439 _bzaina _c201311071123 _drahah _c201311071123 _drahah _y08-19-2013 _zrahah |
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| 040 |
_aNYBEP _cNYBEP _dOCLCO _dYDXCP _dUMI _dUKMGB _dUKM |
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| 090 | _aHD30.3.J646 | ||
| 090 |
_aHD30.3 _b.J646 |
||
| 100 | 1 | _aJohnson, J. David. | |
| 245 | 1 | 0 |
_aManagerial communication : _bevaluating the right dose / _cJ. David Johnson. |
| 260 |
_aNew York, NY : _bBusiness Expert Press, _c2012. |
||
| 300 |
_axvi, 170 p. ; _c23 cm. |
||
| 490 | 1 |
_aCorporate communication collection, _x2156-8170. |
|
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 3 | _aThe metaphor of dosage offers a rich organizing principle for managers. It focuses our efforts on such fundamental, pragmatic communication issues as amount, frequency, delivery system, sequencing, interaction with other agents, and contraindications. It suggests compelling new answers to fundamental problems that all managers must face, with an appreciation of basic issues beyond our conscious awareness. The book is targeted toward graduate, executive, and professional audiences. In our day-to-day lives--whether we are discussing things with our housing contractor, our cable repair man, our doctor--we must constantly decide how much communication we should engage in to pursue our projects. This work focuses on the dosage metaphor as a way of confronting this question--what level of communication, both in terms of amount and of depth, is really necessary to accomplish particular purposes? Most communication theories implicitly paint a picture of the prevalence and paramount importance of communication, with a'communication metamyth' that more is necessarily better. This book provides the first truly comprehensive treatment of dosage. It also focuses on perhaps the most contemporaneously interesting issues of change and of productivity. The final chapter presents the dosage metaphor in broad sweep, suggesting a countervailing minimalist approach to communication. | |
| 650 | 0 | _aCommunication in management. | |
| 907 |
_a.b15704804 _b2019-11-12 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHD30.3.J646 |
||
| 914 | _avtls003537506 | ||
| 990 | _azsz | ||
| 991 | _aFakulti Ekonomi dan Pengurusan | ||
| 998 |
_at _b2013-06-08 _cm _da _feng _gnyu _y0 _z.b15704804 |
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| 999 |
_c682064 _d682064 |
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