| 000 | 01655nam a2200349 a 4500 | ||
|---|---|---|---|
| 005 | 20250919184847.0 | ||
| 008 | 130815s2012 nyu b 001 0 eng | ||
| 020 |
_a9780071782890 (alk. paper) _cRM115.71 |
||
| 020 | _a0071782893 (alk. paper) | ||
| 039 | 9 |
_a201311211402 _bzaina _c201311071114 _drahah _y08-15-2013 _zrahah |
|
| 040 |
_aDLC _cDLC _dDLC _dUKM |
||
| 090 | _aHF5415.1255.C488 | ||
| 090 |
_aHF5415.1255 _b.C488 |
||
| 100 | 1 | _aChattopadhyay, Amitava. | |
| 245 | 1 | 4 |
_aThe new emerging market multinationals : _bfour strategies for disrupting markets and building brands / _cAmitava Chattopadhyay and Rajeev Batra with Aysegul Ozsomer. |
| 260 |
_aNew York, NY : _bMcGraw-Hill, _c2012. |
||
| 300 |
_axii, 335 p. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 303-320) and index. | ||
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 | _aStrategic planning. | |
| 700 | 1 | _aBatra, Rajeev. | |
| 700 | 1 | _aOzsomer, Aysegul. | |
| 907 |
_a.b15702650 _b2019-11-12 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.1255.C488 |
||
| 914 | _avtls003537274 | ||
| 990 | _azsz | ||
| 991 | _aFakulti Ekonomi dan Pengurusan | ||
| 998 |
_at _b2013-02-08 _cm _da _feng _gnyu _y0 _z.b15702650 |
||
| 999 |
_c681851 _d681851 |
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