000			01553cam a22003018a 4500
005			20250919174838.0
008			100720s2009 nyu 000 0 eng
020			_a9780415994224 _cRM166.85
020			_a9780203891186
039		9	_a201011100951 _bariff _c201010221559 _dmazarita _y07-20-2010 _zmazarita
090			_aHM1221.S654 2009
090			_aHM1221 _b.S654 2009
100	1		_aSmith, Ronald D., _d1948-
245	1	0	_aStrategic planning for public relations / _cby Ronald D. Smith
250			_a3rd ed.
260			_aNew York : _bRoutledge/Taylor and Francis Group, _c2009
300			_axix, 436 p. : _bill. ; 23 cm.
505	0		_aPhase one: formative research -- Step 1, analyzing the situation -- Step 2, analyzing the organization -- Step 3, analyzing the publics -- Phase two: strategy -- Step 4, establishing goals and objectives -- Step 5, formulating action and response strategies -- Step 6, developing the message strategy -- Phase three: tactics -- Step 7, selecting communication tactics -- Step 8, implementing the strategic plan -- Phase four: evaluative research -- Step 9, evaluating the strategic plan -- Appendices.
650		0	_aPublic relations
650		0	_aStrategic planning
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0823/2008030593.html
907			_a.b14770660 _b2021-05-28 _c2019-11-12
942			_c01 _n0 _kHM1221.S654 2009
914			_avtls003438126
991			_aFakulti Sains Sosial & Kemanusiaan
998			_at _b2010-07-07 _cm _da _feng _gnyu _y0 _z.b14770660
999			_c680499 _d680499