000			03338cam a2200397 a 4500
005			20250919174837.0
008			100720s2008 nyuab b 001 0 eng
020			_a9780805862720 (hbk.) _cRM324.52
020			_a0805862722 (hbk.)
020			_a9780805862737 (pbk.)
020			_a0805862730 (pbk.)
020			_a9781410616791
020			_a1410616797
039		9	_a201011101002 _bariff _y07-20-2010 _zmazarita
040			_aUKM
090			_aHM1221.P834
090			_aHM1221 _b.P834 2008
245	0	0	_aPublic relations metrics : _bresearch and evaluation / _cedited by Betteke van Ruler, Ana Tkalac Vercic, and Dejan Vercic
260			_aNew York : _bRoutledge, _c2008
300			_axv, 328 p. : _bill., map ; _c23 cm.
440		0	_aLEA's communication series
504			_aIncludes bibliographical references and index
505	0		_aPublic relations metrics : measurement and evaluation, an overview / Betteke van Ruler, Ana Tkalac Ver飩✹ and Dejan Ver飩✹-- Public relations methodology : should we bother (if it exists)? / Manfred R✹l -- The nature of scholarly endeavors in public relations / Alenka Jelen -- Empirical research in contemporary social sciences relevant to public relations : towards a network approach / Jan Kleinnijenhuis -- Conceptualizing quantitative research in public relations / James E. Grunig -- Using qualitative research to become the'thinking heart' of organizations / Larissa A. Grunig -- The corporate communications scorecard : a framework for managing and evaluating communication strategies / Ansgar Zerfass -- Public relations is what public relations does : conclusions from a long-term project on professional public relations modeling and evaluation / Barbara Baerns -- The evaluation of government campaigns in the Netherlands / Wim van der Noort -- The role of research in shaping and measuring communication : London's bid to hold the 2012 Games / Claire Spencer and Julia Jahansoozi -- Organization-stakeholder relationships, crisis responsibilities, and crisis-response strategies / Iris Wong and Chung-ju Flora Hung -- The case study as an evaluation tool for public relations / Mafalda EirGomes and Jo Duarte -- Public relations research and evaluation in Africa / Ron Rensburg -- Adapting communication satisfaction and relationship scales to a third-world country / Tanya Le Roux -- Applying stakeholder thinking to public relations : an integrated approach to identifying relationships that matter / Nigel de Bussy -- Introducing the Institute for Public Relations : dedicated to the science beneath the art / Frank E. Ovaitt, Jr. -- Introducing the Chartered Institute of Public Relations Initiative : moving on from talking about evaluation to incorporating it into better management of the practice / Anne Gregory and Jon White.
650		0	_aPublic relations _xEvaluation
650		0	_aPublic relations _xResearch
700	1		_aRuler, Betteke van, _d1948-
700	1		_aVercic, Ana Tkalac
700	1		_aVercic, Dejan
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0720/2007022952.html
907			_a.b14770520 _b2021-05-28 _c2019-11-12
942			_c01 _n0 _kHM1221.P834
914			_avtls003438111
991			_aFakulti Sains Sosial & Kemanusiaan
998			_at _b2010-07-07 _cm _da _feng _gnyu _y0 _z.b14770520
999			_c680485 _d680485