000			01448nam a2200373 a 4500
005			20250919174826.0
008			100719s2010 caua b 001 0 eng
020			_a9781412974912 (pbk.) _cRM128.45
020			_a1412974917
039		9	_a201011091554 _bzarina _c201010261554 _dsanusi _y07-19-2010 _zsanusi
040			_aUKM
090			_aHF5823.A446 2010
090			_aHF5823 _b.A446 2010
100	1		_aAltstiel, Tom
245	1	0	_aAdvertising creative : _bstrategy, copy + design / _cTom Altstiel, Jean Grow
250			_a2nd ed.
260			_aLos Angeles : _bSAGE, _c2010
300			_axx, 347 p. : _bill. (chiefly col.) ; _c28 cm.
500			_aRev. ed. of: Advertising strategy. 2006
504			_aIncludes bibliographical references and index
650		0	_aAdvertising
700	1		_aGrow, Jean
700	1		_aAltstiel, Tom. _tAdvertising strategy
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1009/2009015073-t.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1009/2009015073-d.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1009/2009015073-b.html
907			_a.b14768306 _b2021-05-28 _c2019-11-12
942			_c01 _n0 _kHF5823.A446 2010
914			_avtls003437876
990			_aszj
991			_aFakulti Ekonomi & Pengurusan
998			_at _b2010-06-07 _cm _da _feng _gcau _y0 _z.b14768306
999			_c680277 _d680277