000 01179cam a22003375a 4500
005 20250930145202.0
008 101022s2010 ohua 001 0 eng
020 _a9780324789287 (student edition)
_cRM150.40
020 _a9781439040539 (instructor edition)
039 9 _a201010221515
_bmaslia
_c201010201022
_dsanusi
_y07-16-2010
_zsanusi
040 _aUKM
090 _aHF5415.L2625 2010
090 _aHF5415
_b.L2625 2010
100 1 _aLamb, Charles W.
_939800
245 1 0 _aMKTG3 :
_bstudent edition /
_cCharles W. Lamb, Joseph F. Hair, Carl McDaniel
246 3 _aMKTG
250 _a2009-2010 ed.
260 _aMason, OH :
_bSouth-Western Cengage Learning,
_c2010
300 _a326, [40] p. :
_bcol. ill. ;
_c28 cm.
504 _aIncludes bibliographical references in endnotes (p. 309-318) and index
650 0 _aMarketing
_960389
700 _aHair, Joseph F
700 _aMcDaniel, Carl D
_940571
907 _a.b14767776
_b2021-05-28
_c2019-11-12
942 _c01
_n0
_kHF5415.L2625 2010
914 _avtls003437820
990 _amms
991 _aFakulti Ekonomi & Perniagaan
998 _at
_b2010-03-07
_cm
_da
_feng
_gohu
_y0
_z.b14767776
999 _c680224
_d680224