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| 005 | 20250919174811.0 | ||
| 008 | 100712s2008 nyua b 001 0 eng | ||
| 020 |
_a9780805861976 (pbk.) _cRM167.81 |
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| 020 | _a0805861971 (pbk.) | ||
| 039 | 9 |
_a201012080934 _bariff _y07-12-2010 _zmazarita |
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| 040 | _aUKM | ||
| 090 | _aP96.M34 M429 2008 | ||
| 090 |
_aP96.M34 _bM429 2008 |
||
| 245 | 0 | 0 |
_aMedia management : _ba casebook approach / _cGeorge Sylvie ... [et al.]. |
| 250 | _a4th ed. | ||
| 260 |
_aNew York : _bLawrence Erlbaum Associates, _c2008 |
||
| 300 |
_axi, 414 p. : _bill. ; _c23 cm. |
||
| 440 | 0 | _aLEA's communication series | |
| 504 | _aIncludes bibliographical references (p. [383]-404) and indexes. | ||
| 650 | 0 |
_aMass media _xManagement _vCase studies |
|
| 700 | 1 | _aSylvie, George | |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0804/2007035427-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0726/2007035427.html |
| 907 |
_a.b14765020 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kP96.M34 M429 2008 |
||
| 914 | _avtls003437540 | ||
| 991 | _aFakulti Sains Sosial & Kemanusiaan | ||
| 998 |
_at _b2010-12-07 _cm _da _feng _gnyu _y0 _z.b14765020 |
||
| 999 |
_c679957 _d679957 |
||