000			01679nam a22003614a 4500
005			20250930145153.0
008			100712s2008 caua 000 0 eng
020			_a1847870007 (cased)
020			_a9781847870001 (hbk.) (1 set) _cRM2014.88 (1n = RM671.63 )
039		9	_a201305281004 _blan _c201102101531 _drosli _c201101241702 _drosli _c201101241701 _drosli _y07-12-2010 _zrasyilla
040			_dUKM
090			_aHF5415.M3197
090			_aHF5415 _b.M3197
245	0	0	_aMarketing theory / _cedited by Pauline Maclaran, Mike Saren, and Mark Tadajewski.
260			_aThousand Oaks, CA : _bSAGE Publications, _c2008.
300			_a3 v. : _bill. ; _c25 cm.
490	0		_aSage library in marketing.
505	0		_gvol. 1. _tThe development of marketing theory and its philosophical underpinnings -- _gvol. 2. _tMajor theoretical debates and contemporary issues in marketing theory -- _gvol. 3. _tThe impact of theory on representations of the consumer and the marketing organisation.
650		0	_aMarketing. _960389
700	1		_aMaclaran, Pauline.
700	1		_aSaren, Michael.
700	1		_aTadajewski, Mark.
740	0		_aThe development of marketing theory and its philosophical underpinnings ; _nvol. 1.
740	0		_aMajor theoretical debates and contemporary issues in marketing theory ; _nvol. 2.
740	0		_aThe impact of theory on representations of the consumer and the marketing organisation ; _nvol. 3.
907			_a.b14764921 _b2021-05-28 _c2019-11-12
942			_c01 _n0 _kHF5415.M3197
914			_avtls003437530
990			_ark4
991			_aFakulti Ekonomi & Pengurusan
998			_at _b2010-12-07 _cm _da _feng _gcau _y0 _z.b14764921
999			_c679947 _d679947