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| 005 | 20250930145153.0 | ||
| 008 | 100712s2009 caua b 000 0 eng | ||
| 020 |
_a9781847875709 (set V 1-3 : hbk.) _cRM1,875.78 ( 1n = RM625.27 |
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| 020 | _a184787570X (set :hbk.) | ||
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_a201011161134 _brosli _c201011021047 _dsanusi _c201007121629 _drasyilla _y07-12-2010 _zrasyilla |
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| 040 | _aUKM | ||
| 090 | _aHF5415.C755 | ||
| 090 |
_aHF5415 _b.C755 |
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| 245 | 0 | 0 |
_aCritical marketing studies / _cedited by Mark Tadajewski and Pauline Maclaran |
| 260 |
_aLondon : _bSAGE, _c2009 |
||
| 300 |
_a3 v. : _bill. ; _c25 cm. |
||
| 440 | 0 | _aSAGE library in marketing | |
| 504 | _aIncludes bibliographical references | ||
| 505 | 0 |
_gv. 1. _tThe development of critical perspectives in marketing -- _gv. 2. _tTheoretical and empirical perspectives in critical marketing studies -- _gv. 3. _tMarketing, ethics and society: criticial reflections |
|
| 650 | 0 |
_aMarketing _960389 |
|
| 650 | 0 | _aConsumer behavior | |
| 650 | 0 |
_aMarketing research _960390 |
|
| 700 | 1 | _aTadajewski, Mark | |
| 700 | 1 | _aMaclaran, Pauline | |
| 740 | 0 | 2 |
_aDevelopment of critical perspectives in marketing _nVol. 1 |
| 740 | 0 | 2 |
_aTheoretical and empirical perspectives in critical marketing studies _nVol. 2 |
| 740 | 0 | 2 |
_aMarketing,ethics and society : critical reflections _nVol. 3 |
| 907 |
_a.b1476488x _b2021-05-28 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5415.C755 |
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| 990 | _ark4 | ||
| 991 | _aFakulti Ekonomi & Perniagaan | ||
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_at _b2010-12-07 _cm _da _feng _gcau _y0 _z.b1476488x |
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_c679943 _d679943 |
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