000			02167nam a22004214a 4500
005			20250919174810.0
008			100712s2009 enka b 000 0 eng
020			_a9781848601178 (set v 1-6 hbk.)) _cRM3,641.22 (1n = RM606.87 )
020			_a1848601174 ( hbk.) (set)
039		9	_a201012010910 _brosli _c201011301709 _drosli _c201011161206 _drosli _c201011021041 _dsanusi _y07-12-2010 _zrasyilla
040			_aUKM
090			_aHF5415.13.M36
090			_aHF5415.13 _b.M36
245	0	0	_aMarketing strategy / _cedited by John Cadogan
260			_aLondon : _bSAGE, _c2009
300			_a6 v. : _bill. ; _c25 cm.
440		0	_aSAGE library in marketing
504			_aIncludes bibliographical references
505	0		_gv. 1. _tMarketing strategy's conceptual foundations: market orientation, the cornerstone of strategic marketing thought -- _gv. 2. _tMarketing strategy processes and tools -- _gv. 3. _tMarketing-mix strategies -- product strategy and promotion strategy -- _gv. 4. _tMarketing-mix strategies -- distribution strategy and pricing strategy -- _gv. 5. _tMarketing strategy organization and implementation -- _gv. 6. _tEvoking and emerging issues in marketing strategy
650		0	_aMarketing _xManagement
650		0	_aMarketing _xPlanning
650		0	_aStrategic planning
700	1		_aCadogan, John W. _q(John William), _d1968-
740	0	2	_aMarketing strategy's conceptual foundations: market orientation, the cornerstone of strategic marketing thought _nVol. 1
740	0	2	_aMarketing strategy processes and tools _nvol. 2
740	0	2	_aMarketing-mix strategies -- product strategy and promotion strategy _nVol. 3
740	0	2	_aMarketing-mix strategies -- distribution strategy and pricing strategy _nVol. 4
740	0	2	_aMarketing strategy organization and implementation _nVol. 5
740	0	2	_aEvoking and emerging issues in marketing strategy _nVol. 6
907			_a.b14764878 _b2021-05-28 _c2019-11-12
942			_c01 _n0 _kHF5415.13.M36
914			_avtls003437525
990			_ark4
991			_aFakulti Ekonomi & Perniagaan
998			_at _b2010-12-07 _cm _da _feng _genk _y0 _z.b14764878
999			_c679942 _d679942