| 000 | 01081nam a22003134a 4500 | ||
|---|---|---|---|
| 005 | 20250919174810.0 | ||
| 008 | 100712s2007 caua bf 001 0 eng | ||
| 020 |
_a9781412918862 (hbk.) _cRM397.22 |
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| 020 | _a9781412918879 (pbk.) | ||
| 039 | 9 |
_a201012221134 _brosli _c201011261602 _dsanusi _c201007121622 _drasyilla _y07-12-2010 _zrasyilla |
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| 040 | _aUKM | ||
| 090 | _aHF5823.S23 | ||
| 090 |
_aHF5823 _b.S23 |
||
| 245 | 0 | 4 |
_aThe Sage handbook of advertising / _cedited by Gerald J. Tellis, Tim Ambler |
| 260 |
_aLos Angeles : _bSAGE Publications, _c2007 |
||
| 300 |
_axvi, 491 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aAdvertising | |
| 650 | 0 |
_aAdvertising _vHandbooks, manuals, etc. |
|
| 700 | 1 |
_aTellis, Gerard J., _d1950- |
|
| 700 | 1 | _aAmbler, Tim | |
| 907 |
_a.b14764829 _b2021-05-28 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5823.S23 |
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| 914 | _avtls003437520 | ||
| 990 | _ark4 | ||
| 991 | _aFakulti Sains Sosial dan Kemanusiaan | ||
| 998 |
_at _b2010-12-07 _cm _da _feng _gcau _y0 _z.b14764829 |
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| 999 |
_c679937 _d679937 |
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