| 000 | 01247nam a2200337 a 4500 | ||
|---|---|---|---|
| 005 | 20250919174809.0 | ||
| 008 | 100712s2007 enka b 001 0 eng | ||
| 020 | _a1843767724 (hbk.) | ||
| 020 |
_a9781843767725 (hbk.) _cRM279.30 |
||
| 039 | 9 |
_a201011180856 _brosli _c201011180853 _drosli _c201011021126 _dsanusi _c201007121620 _drasyilla _y07-12-2010 _zrasyilla |
|
| 040 | _aUKM | ||
| 090 | _aHF5415.13.P655 | ||
| 090 |
_aHF5415.13 _b.P655 |
||
| 100 | 1 | _aPoiesz, Theo | |
| 245 | 1 | 0 |
_aStrategic marketing and the future of consumer behaviour : _bintroducing the virtual guardian angel / _cTheo B.C. Poiesz, W. Fred van Raaij |
| 260 |
_aCheltenham, UK : _bEdward Elgar, _c2007 |
||
| 300 |
_axi, 216 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 216-220) and index | ||
| 650 | 0 |
_aMarketing _xManagement |
|
| 650 | 0 |
_aMarketing _xForecasting |
|
| 650 | 0 |
_aConsumer behavior _xForecasting |
|
| 650 | 0 | _aStrategic planning | |
| 700 | 1 | _aRaaij, W. Fred van | |
| 907 |
_a.b14764799 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.13.P655 |
||
| 914 | _avtls003437517 | ||
| 990 | _ark4 | ||
| 991 | _aFakulti Ekonomi & Perniagaan | ||
| 998 |
_at _b2010-12-07 _cm _da _feng _genk _y0 _z.b14764799 |
||
| 999 |
_c679934 _d679934 |
||