| 000 | 01107nam a2200313 a 4500 | ||
|---|---|---|---|
| 005 | 20250919174809.0 | ||
| 008 | 100712s2008 xxka b 001 0 eng | ||
| 020 |
_a9781847200075 (hbk.) : _cRM559.06 |
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| 039 | 9 |
_a201011181442 _bzabidah _c201011021052 _dsanusi _c201007121556 _drasyilla _y07-12-2010 _zrasyilla |
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| 040 | _aUKM | ||
| 090 | _aHF5415.13.H35 | ||
| 090 |
_aHF5415.13 _b.H35 |
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| 245 | 0 | 0 |
_aHandbook on brand and experience management / _cedited by Bernd Schmitt and David L. Rogers |
| 260 |
_aChelltenham, UK : _bEdward Elgar, _c2008 |
||
| 300 |
_ax, 315 p. : _bill. ; _c25 cm. |
||
| 490 | 0 | _aElgar original reference | |
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aBrand name products _xManagement |
|
| 650 | 0 | _aBranding (Marketing) | |
| 700 | 1 | _aSchmitt, Bernd | |
| 700 | 1 |
_aRogers, David L., _d1970- |
|
| 907 |
_a.b14764714 _b2021-05-28 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5415.13.H35 |
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| 914 | _avtls003437508 | ||
| 990 | _aza | ||
| 991 | _aFakulti Ekonomi & Perniagaan | ||
| 998 |
_at _b2010-12-07 _cm _da _feng _gxxk _y0 _z.b14764714 |
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| 999 |
_c679926 _d679926 |
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