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| 005 | 20250919174809.0 | ||
| 008 | 100712s2009 enka b 001 0 eng | ||
| 020 |
_a9781848441651 (hbk.) : _cRM582.35 |
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| 020 | _a1848441657 (hbk.) | ||
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_a201011181426 _bzabidah _c201011021117 _dsanusi _c201007121553 _drasyilla _y07-12-2010 _zrasyilla |
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| 040 | _aUKM | ||
| 090 | _aHF5415.2.S258 | ||
| 090 |
_aHF5415.2 _b.S258 |
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| 100 | 1 | _aSalzberger, Thomas | |
| 245 | 1 | 0 |
_aMeasurement in marketing research : _ban alternative framework / _cThomas Salzberger |
| 260 |
_aCheltenham, UK : _bEdward Elgar, _c2009 |
||
| 300 |
_axvii, 482 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 443-464) and indexes | ||
| 650 | 0 |
_aMarketing research _xMethodology |
|
| 650 | 0 | _aRasch models | |
| 907 |
_a.b14764696 _b2021-05-28 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5415.2.S258 |
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| 914 | _avtls003437506 | ||
| 990 | _aza | ||
| 991 | _aFakulti Ekonomi & Perniagaan | ||
| 998 |
_at _b2010-12-07 _cm _da _feng _genk _y0 _z.b14764696 |
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| 999 |
_c679924 _d679924 |
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