| 000 | 01943nam a2200433 a 4500 | ||
|---|---|---|---|
| 005 | 20250930145151.0 | ||
| 008 | 100712s2010 ii a b 001 0 eng | ||
| 020 |
_a9788132103004 (hbk.) _cRM2970.00 |
||
| 039 | 9 |
_a201201200806 _bhayat _c201201111544 _dzabidah _c201201101650 _dbaiti _c201201101649 _dbaiti _y07-12-2010 _zrasyilla |
|
| 040 | _aUKM | ||
| 090 | _aHF5415.S498 | ||
| 090 |
_aHF5415 _b.S498 |
||
| 100 | 1 |
_aSheth, Jagdish N. _947692 |
|
| 245 | 1 | 0 |
_aLegends in marketing / _cJagdish N. Sheth ; set editor, Balaji C. Krishnan. |
| 260 |
_aNew Delhi ; _bSAGE Publications, _c2010. |
||
| 300 |
_a8 v. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 |
_gv. 1. _tConsumer behavior : conceptual foundations -- _gv. 2. _tConsumer behavior : empirical research -- _gv. 3. _tVisioning the future -- _gv. 4. _tInternational marketing -- _gv. 5. _tManagerial marketing : the early years -- _gv. 6. _tManagerial marketing : current thought -- _gv. 7. _tOrganizational buyer behavior -- _gv. 8. _tRelationship marketing. |
|
| 600 | 1 | 0 |
_aSheth, Jagdish N. _947692 |
| 650 | 0 |
_aMarketing. _960389 |
|
| 650 | 0 | _aConsumer behavior. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aKrishnan, Balaji C. | |
| 740 | 0 | 2 |
_aConsumer behavior : conceptual foundations ; _nv. 1. |
| 740 | 0 | 2 |
_aConsumer behavior : empirical research ; _nv. 2. |
| 740 | 0 | 2 |
_aVisioning the future ; _nv. 3. |
| 740 | 0 | 2 |
_aInternational marketing ; _nv. 4. |
| 740 | 0 | 2 |
_aManagerial marketing : the early years ; _nv. 5. |
| 740 | 0 | 2 |
_aManagerial marketing : the early years ; _nv. 6 |
| 740 | 0 | 2 |
_aOrganizational buyer behavior ; _nv. 7 |
| 740 | 0 | 2 |
_aRelationship marketing ; _nv. 8 |
| 907 |
_a.b14764519 _b2021-05-28 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5415.S498 |
||
| 914 | _avtls003437488 | ||
| 990 | _abaiti | ||
| 991 | _aFakulti Ekonomi dan Perniagaan | ||
| 998 |
_at _b2010-12-07 _cm _da _feng _gii _y0 _z.b14764519 |
||
| 999 |
_c679906 _d679906 |
||