000 01943nam a2200433 a 4500
005 20250930145151.0
008 100712s2010 ii a b 001 0 eng
020 _a9788132103004 (hbk.)
_cRM2970.00
039 9 _a201201200806
_bhayat
_c201201111544
_dzabidah
_c201201101650
_dbaiti
_c201201101649
_dbaiti
_y07-12-2010
_zrasyilla
040 _aUKM
090 _aHF5415.S498
090 _aHF5415
_b.S498
100 1 _aSheth, Jagdish N.
_947692
245 1 0 _aLegends in marketing /
_cJagdish N. Sheth ; set editor, Balaji C. Krishnan.
260 _aNew Delhi ;
_bSAGE Publications,
_c2010.
300 _a8 v. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references and index.
505 0 _gv. 1.
_tConsumer behavior : conceptual foundations --
_gv. 2.
_tConsumer behavior : empirical research --
_gv. 3.
_tVisioning the future --
_gv. 4.
_tInternational marketing --
_gv. 5.
_tManagerial marketing : the early years --
_gv. 6.
_tManagerial marketing : current thought --
_gv. 7.
_tOrganizational buyer behavior --
_gv. 8.
_tRelationship marketing.
600 1 0 _aSheth, Jagdish N.
_947692
650 0 _aMarketing.
_960389
650 0 _aConsumer behavior.
650 0 _aMarketing
_xManagement.
700 1 _aKrishnan, Balaji C.
740 0 2 _aConsumer behavior : conceptual foundations ;
_nv. 1.
740 0 2 _aConsumer behavior : empirical research ;
_nv. 2.
740 0 2 _aVisioning the future ;
_nv. 3.
740 0 2 _aInternational marketing ;
_nv. 4.
740 0 2 _aManagerial marketing : the early years ;
_nv. 5.
740 0 2 _aManagerial marketing : the early years ;
_nv. 6
740 0 2 _aOrganizational buyer behavior ;
_nv. 7
740 0 2 _aRelationship marketing ;
_nv. 8
907 _a.b14764519
_b2021-05-28
_c2019-11-12
942 _c01
_n0
_kHF5415.S498
914 _avtls003437488
990 _abaiti
991 _aFakulti Ekonomi dan Perniagaan
998 _at
_b2010-12-07
_cm
_da
_feng
_gii
_y0
_z.b14764519
999 _c679906
_d679906