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| 005 | 20250930144857.0 | ||
| 006 | m d | ||
| 007 | cr nn 008maaau | ||
| 008 | 090213s2006 gw q j eng d | ||
| 020 | _a9783540447290 (electronic bk.) | ||
| 035 | _a(Springer)978-3-540-25360-0 | ||
| 039 | 9 |
_y02-13-2009 _zmuhaimin |
|
| 050 | 0 | 0 |
_aHD69.B7 _bK68 2006 |
| 082 | 0 | 4 |
_a658.827 _222 |
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aB2B Brand Management _h[electronic resource] / _cby Philip Kotler, Waldemar Pfoertsch. |
| 260 |
_aBerlin, Heidelberg : _bSpringer Berlin Heidelberg, _c2006. |
||
| 300 |
_axvi, 357 p. : _bill., digital ; _c24 cm. |
||
| 650 | 0 |
_aBrand name products _xManagement. |
|
| 650 | 0 |
_aBrand name products _vCase studies. |
|
| 650 | 1 | 4 | _aEconomics/Management Science. |
| 650 | 2 | 4 | _aManagement. |
| 650 | 2 | 4 |
_aMarketing. _960389 |
| 700 | 1 |
_aPfoertsch, Waldemar. _957559 |
|
| 710 | 2 | _aSpringerLink (Online service) | |
| 773 | 0 | _tSpringer e-books | |
| 856 | 4 | 0 | _uhttps://eresourcesptsl.ukm.remotexs.co/user/login?url=http://dx.doi.org/10.1007/978-3-540-44729-0 |
| 907 |
_a.b14410199 _b2024-03-21 _c2019-11-12 |
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| 914 | _avtls003400095 | ||
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