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| 005 | 20250919173847.0 | ||
| 008 | 090212s2009 mauab b 001 0 eng | ||
| 020 |
_a9780073381077 (hbk.) _cRM618.80 |
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| 020 | _a0073381071 (hbk.) | ||
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| 040 | _aUKM | ||
| 090 | _aHF5821.B62 2009 | ||
| 090 |
_aHF5821 _b.B62 2009 |
||
| 100 | 1 | _aArens, William F. | |
| 245 | 1 | 0 |
_aContemporary advertising / _cWilliam F. Arens, Michael F. Weigold, Christian Arens |
| 250 | _a12th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _c2009 |
||
| 300 |
_axlii, 724 p. : _bill. (chiefly col.), maps ; _c29 cm. |
||
| 500 | _aRev ed. of : Contemporary advertising / Courtland L. Bovee, William F. Arens, 2nd ed., 1986 | ||
| 504 | _aIncludes bibliographical references (p. 668-686) and indexes | ||
| 650 | 0 | _aAdvertising | |
| 700 | 1 |
_aWeigold, Michael F., _d1958- |
|
| 700 | 1 | _aArens, Christian | |
| 907 |
_a.b14406494 _b2020-10-15 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5821.B62 2009 |
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| 914 | _avtls003399690 | ||
| 990 | _aza | ||
| 991 | _aJabatan Sains Maklumat | ||
| 998 |
_at _b2009-12-02 _cm _da _feng _gmau _y0 _z.b14406494 |
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| 999 |
_c675542 _d675542 |
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