000 01670nam a2200325 i 4500
005 20251127113053.0
008 250806s2024 my a i 000 0 eng d
020 _a9786294863422
_qpaperback
_cHadiah
040 _aUKM
_erda
090 _aRA793.5
_b.W26
100 0 _aWan Fatimah Solihah Wan Abdul Halim,
_eauthor.
245 1 0 _aCultural crossroads of online medical tourism promotion from multimodal perspective /
_cWan Fatimah Solihah Wan Abdul Halim, Intan Safinaz Zainudin, Nor Fariza Mohd Nor.
264 1 _aBangi, Selangor:
_bPenerbit Universiti Kebangsaan Malaysia,
_c2024.
264 4 _c©2024.
300 _a132 pages :
_billustrations ;
_c21 cm.
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references ([115]-131) and index.
505 0 _aChapter 1: Medical tourism in Southeast Asia -- Chapter 2: Promotional discourse of medical tourism and multimodal analysis -- Chapter 3: Multimodal characteristics of Malaysian, Singaporean and Thai private hospital websites -- Chapter 4: Intercultural analysis of Malaysian, Singaporean and Thai private hospital websites -- Chapter 5: A proposed framework of multimodality and intercultural approaches for online medical tourism website.
650 0 _aMedical tourism
_xSoutheast Asia.
700 0 _aIntan Safinaz Zainudin,
_eauthor.
700 0 _aNor Fariza Mohd. Nor,
_eauthor.
907 _a.b17075506
_b22-09-25
_c06-08-25
942 _kRA793.5 .W26
_n0
_c6
_2lcc
949 _o101035605 (arkib), 101036917
990 _amsah/mms/aj
991 _aKoleksi Arkib
998 _at
_b05-08-25
_cm
_da
_feng
_gmy
999 _c674138
_d674138