| 000 | 01110nam a2200289 i 4500 | ||
|---|---|---|---|
| 008 | 200219s2023 uiko 000 0 eng d | ||
| 020 |
_a9781292400327 _qpaperback _cRM360.62 (PTSL) |
||
| 040 |
_aUKM _erda |
||
| 090 |
_aHF5415.123 _b.F5564 2023 |
||
| 100 | 1 |
_aFill, Chris, _eauthor. |
|
| 245 | 1 | 0 |
_aMarketing communications : _bfame, influencers and agility / _cChris Fill and Sarah Turnbull. |
| 250 | _aninth Edition. | ||
| 264 | 1 |
_aUnited Kingdom : _bPearson, _c2023 . |
|
| 264 | 4 | _c©2023. | |
| 300 |
_axxvii, 628 pages : _billustrations ; _c27 cm. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 700 | 1 |
_aTurnbull, Sarah, _eauthor. |
|
| 907 |
_a.b17059306 _b2025-05-16 _c2025-02-19 |
||
| 942 |
_c01 _n0 _kHF5415.123 .F5564 2023 |
||
| 949 | _o101038129 | ||
| 990 | _aamr | ||
| 991 | _aPusat Pengajian Siswazah Perniagaan (GSB) | ||
| 998 |
_at _b2025-05-07 _cm _da _feng _guik _y0 _z.b17059306 |
||
| 999 |
_c672542 _d672542 |
||