000 01615cam a22003618i 4500
008 230913s2024 pau ob 001 0 eng
020 _a9798369308158
_qhardcover
_cRMRM1,171.30
040 _aDLC
_beng
_cDLC
_erda
_dUKM
090 _aHF5415.5
_b.L448 3
245 0 0 _aLeveraging ChatGPT and artificial intelligence for effective customer engagement /
_cedited by Rohit Bansal, Abdul Hafaz Ngah, Aziza Chakir, Nishita Pruthi.
264 1 _aHershey, PA :
_bBusiness Science Reference,
_c2024
300 _axxi,349pages,:
_billustrations
_c24cm
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
504 _aIncludes bibliographical references and index.
520 _a'This book provides deeper understanding on the role of Artificial Intelligence powered ChatGPT in enhancing better customer engagement and gain competitive edge'--
_cProvided by publisher.
588 _aDescription based on print version record and CIP data provided by publisher; resource not viewed.
630 0 0 _aChatGPT.
650 0 _aCustomer relations.
650 0 _aMarketing
_xTechnological innovations.
650 0 _aArtificial intelligence.
700 1 _aBansal, Rohit,
_eeditor.
700 1 _aNgah, Abdul Hafaz,
_eeditor.
700 1 _aChakir, Aziza,
_eeditor.
700 1 _aPruthi, Nishita,
_editor.
907 _a.b17045095
_b2025-01-10
_c2024-09-18
942 _c01
_n0
_kHF5415.5 .L448 3
949 _o600001049
990 _azsz
991 _aFakulti Sains Teknologi dan Maklumat
998 _al
_b2024-09-18
_cm
_da
_feng
_gpau
_y0
_z.b17045095
999 _c671143
_d671143