000			02131cam a22003378i 4500
008			200914s2021 njua b 001 0 eng
020			_a9781292251523 _qpaperback _cRM195.00 (PTSL)
040			_aUKM _erda
090			_aHD45 _b.T76 2021
100	1		_aTrott, Paul, _eauthor.
245	1	0	_aInnovation management and new product development / _cPaul Trott, Portsmouth Business School.
250			_aSeventh Edition.
264		1	_aHoboken : _bPearson, _c2021.
300			_axxi, 546 pages : _billustrations ; _c25 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aRevised edition of the author's Innovation management and new product development, 2017.
504			_aIncludes bibliographical references and index.
520			_a'It is designed to be accessible and readable. The book emphasises the need to view innovation as a management process. We need to recognise that change is at the heart of it. And that change is caused by decisions that people make. The framework in Chapter 1 (Figure 1.9) attempts to capture the iterative nature of the network processes in innovation and represents this in the form of an endless innovation circle with interconnected cycles. This circular concept helps to show how the firm gathers information over time, how it uses technical and societal knowledge, and how it develops an attractive proposition. This is achieved through developing linkages and partnerships with those having the necessary capabilities'-- _cProvided by publisher.
650		0	_aTechnological innovations _xManagement. _960952
650		0	_aIndustrial management.
650		0	_aProduct management. _960776
907			_a.b17040309 _b2024-11-11 _c2024-08-13
942			_c01 _n0 _kHD45 .T76 2021
949			_o101036177
990			_aaz
991			_aFakulti Ekonomi Pengurusan
998			_at _b2024-11-01 _cm _da _feng _gnju _y0 _z.b17040309
999			_c670666 _d670666