000 02280nam a22003015i 4500
008 240312s2021 caua 000 0 eng
020 _a9789391370701
_qpaperback
_cRM92.25 (PTSL)
040 _aUKM
_erda
090 _aHF5415.153
_b.L335
100 1 _aLal, Devyani M.,
_eauthor.
245 1 0 _aDesign thinking :
_bbeyond the sticky notes /
_cDevyani M. Lal.
264 1 _aThousand Oaks :
_bSAGE Publishing,
_c2021.
300 _axii, 250 pages :
_billustrations ;
_c22 cm.
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aBibliography : page [245]-248.
520 _a'What do some of the world's leading brands within design, technology and business industries have in common? They adopt and use the design thinking approach to address the challenges and steer the innovation process. While Silicon Valley experts have always been emulated for their unique thinking, the dynamic variables of Indian industry such as its competitive economy, evolving demographics, tastes and preferences prove that prescribed design thinking models may not effectively meet the solutions in unique real-world settings. Design Thinking: Beyond the Sticky Notes showcases how design practitioners in India like BYJU'S, Microsoft, Zoom, Rovio Entertainment, Google and Palantir Technologies have been breaking traditional notions of design practice in the domains of consumer technology and education. The book offers a glimpse at how these practitioners have been reinventing themselves with changing times and how design thinking tools and frameworks have evolved within their practice. Design thinking is not limited to a position, profession or specialization. It welcomes everyone'--
_cProvided by publisher.
650 0 _aThought and thinking.
650 0 _aProduct design.
907 _a.b17025813
_b2024-03-14
_c2024-03-12
942 _c01
_n0
_kHF5415.153 .L335
949 _o101030098
990 _aaz/nz
991 _aFakulti Pendidikan
998 _at
_b2024-03-13
_cm
_da
_feng
_gcau
_y0
_z.b17025813
999 _c669240
_d669240