| 000 | 02492nam a2200421I 4500 | ||
|---|---|---|---|
| 001 | ovld002108120 | ||
| 005 | 20250930144458.0 | ||
| 006 | m o d | ||
| 007 | cr un||||||||| | ||
| 008 | 170605s2016 enk ob 001 0 eng d | ||
| 020 | _a9781786352897 (e-book) | ||
| 040 | _aUtOrBLW | ||
| 050 | 4 |
_aG155.A1 _bH36 2016 |
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| 072 | 7 |
_aKNSG _2bicssc |
|
| 072 | 7 |
_aBUS081000 _2bisacsh |
|
| 082 | 0 | 4 |
_a338.4791 _223 |
| 245 | 0 | 4 |
_aThe handbook of managing and marketing tourism experiences / _cedited by Marios Sotiriadis, Dogan Gursoy. |
| 264 | 1 |
_aBingley : _bEmerald Group Publishing Limited, _c2016. |
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| 264 | 4 | _c©2016 | |
| 300 | _a1 online resource (584 pages) | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aThe planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences. It has the following specific objectives: first to analyse the main issues and challenges related to tourism experience management and marketing; second, to present and discuss adequate analytical frameworks and tools; third to explore the adoption and implementation of approaches to managing and marketing experiences in various tourism contexts and industries; and finally to present and discuss case studies illustrating approaches adopted, methods implemented and best practices in addressing related issues. The book concludes by providing strategic management and marketing implications and recommendations for tourism businesses and destinations to enable them to successfully create, manage, market and evaluate tourism experiences. | ||
| 588 | 0 | _aPrint version record | |
| 650 | 0 |
_aTourism. _961206 |
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| 650 | 7 |
_aBusiness & Economics _xIndustries _xHospitality, Travel & Tourism. _2bisacsh |
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| 650 | 7 |
_aTourism industry. _2bicssc |
|
| 700 | 1 |
_aSotiriadis, Marios, _eeditor. |
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| 700 | 1 |
_aGursoy, Dogan, _eeditor. |
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| 776 | _z9781786352903 | ||
| 856 | 4 | 0 | _uhttps://www.emerald.com/insight/publication/doi/10.1108/9781786352897 |
| 907 |
_a.b17023658 _b2024-02-29 _c2024-02-29 |
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| 942 | _n0 | ||
| 998 |
_a1 _b2024-02-29 _cm _da _feng _genk _y0 _z.b17023658 |
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| 999 |
_c669026 _d669026 |
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